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We don't just practice, we also preach.

Each day our clients come up with incredible ways to use mobile marketing.  Our developers add new features to an already impressive system.  And our team definitely has opinions.  Take a read through our latest postings on what's new, cool or waiting to be tried.

Marketing Blog

Rules of Thumb

Mon, 03/01/2010 - 10:43am — Ilyssa Cohen

There is nothing about the mobile space that makes me as mad as abbreviations that might as well be written in gibberish, messages that don’t tell me who they are from, and 1 am wake-up calls due to t

Keywords: 

mobile marketing, best practices

To Internet Advertisers: “When Cell Phones Make Noise, We Pay Attention!”

Fri, 12/18/2009 - 8:39am — George Tuvell

Mobile devices are ubiquitous. They are always with us, in our pocket, everywhere that we go. In fact, most people will not leave home without their wallet, keys, and cell phone!

Keywords: 

Mobile marketing, internet advertising

The New Mantra of Mobile - Better, Stronger, Faster!

Wed, 11/25/2009 - 3:00pm — Randy Atkisson

As I leave the Global Gaming Expo (G2E) in Las Vegas, it is apparent that we who evangelize the opportunities of mobile marketing will not be proclaiming 2010 as ‘The Year of Mobile.’ No, that design

Keywords: 

mobile marketing, casino, gaming, global gaming expo

Proud of all our clients, but let's focus on one: the Ad Council

Fri, 11/20/2009 - 10:07am — David Wachs

I just returned back from a trip to New York, where I had the opportunity to attend a benefit dinner for one of our clients, the Ad Council.

Keywords: 

adcouncil, ad council, mobile marketing, keywords, traditional media

What makes a good complimentary media message?

Thu, 11/19/2009 - 5:42pm — Brian Bauer

Mobile doesn’t work in a vacuum. As we talked about in the 3rd C – Commitment, without the aid of outside media, your mobile club will fall flat.

Keywords: 

mobile marketing, television, print, radio, newsletter

Mobilizing Email

Fri, 11/13/2009 - 11:02am — Brian Bauer

As email has evolved from text only to graphic-heavy, branded communications – the technology behind them has grown increasingly complex.

Keywords: 

mobile marketing, email, smart phones, mobile email

In the Face of Mobile, Can Display and Search Still be Considered Interactive Marketing?

Thu, 11/12/2009 - 3:23pm — Meredith Krantz

The term “interactive marketing” came to fruition long before thirteen and thirty-year olds alike were texting in to Gossip Girl trivia games.

Keywords: 

mobile marketing, interactive marketing

Is Twitter Mobile Marketing?

Mon, 10/26/2009 - 8:45am — George Tuvell

Twitter came on the scene only a few years ago, and although it was originally intended for communications among individuals, it has become a popular marketing platform for some of the world’s largest

Keywords: 

Twitter, Mobile Marketing,

WAP vs. Mobile Application: What’s the Difference? Do I need both?

Thu, 07/30/2009 - 12:47pm — Brian Bauer

Having created successful mobile campaigns, and become believers in the power of mobile marketing - many of our clients have been starting to think outside of the SMS box.

Keywords: 

WAP, mobile application, application, iPhone, Blackberry

Part 3: The Three C’s of Mobile Marketing

Thu, 06/25/2009 - 1:58pm — Brian Bauer

There are generally three ingredients to building a successful mobile database for a small business. We call them the three c’s: cadence, content and commitment. In the next few blog posts, we’ll examine each as it relates to building a successful mobile campaign.

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Wed, 04/29/2009 - 3:49pm — Brian Bauer
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